Conference Schedule
8am – registration Opens 
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9am – WelcomE to nxt The future of commerce
Moderators Johanna Allhorn and Sïmon Saneback welcomes you to the event.

Emma Hallerstedt – Industry Head Retail at Google

Emma will talk about how consumer behaviour has changed the past months and what will be important to drive a successful business going forward. She will share insights Google has from their search data, mobility reports and consumer behaviour studies conducted during the spring.


Johnas Liljegren – Head of Retail and Ecommerce Industry at Facebook

What are the macro trends that influence how Facebook are investing to build the future of commerce? Johnas will be sharing a Facebook perspective on what short and long term shift in consumer behaviour and technology development companies in commerce need to address and why Facebook are investing in things like shops, server to server marketing, automation and AI, AR and VR.


10.25am digital expo and networking

Please visit our Digital Expo or /and take the chance to network with other participants. See Digital Expo agenda here.

Anitha Clemence – CMO/Brand Manager at KidsBrandStore
Anitha will talk about TikTok, the app owned by Chinese ByteDance that has passed 900 million downloads, of which more than 500 million downloads have taken place since February 2019 alone, when they merged with Musical.ly.

12pm – Lunch
Please visit our Digital Expo or /and take the chance to network with other participants. See Digital Expo agenda here.


David Hejgaard – Head of Nordics at Zalando

As the Starting Point for Fashion in Europe, Zalando’s scale and technology are strong enablers to take the lead in building the connections needed to transform the industry. Improving the business is one part, but it will also mean reaching further; right across the value chain.

Last year, Zalando launched its most ambitious sustainability strategy yet: do.MORE,  with the vision to be a sustainable fashion platform with a net-positive impact for people and the planet. Since then, the company has become carbon-neutral in its own operations, deliveries, and returns. 

In his keynote, David Hejgaard, Head of Nordics, will elaborate on how Zalando will push through tough conventions and tackle sustainability challenges head-on. 


1.45pmLIVE VIDEO SHOPPING – THE FUTURE OF RETAIL? – click here to watch the talk

Emma Lythell – Chief Revenue Officer at Bambuser

Emma will talk about Live Video Shopping as a phenomenon, the possibilities with this technology and how the new purchasing power generation ”Gen Z” shops online.

2.15pm – Digital expo and networking

Please visit our Digital Expo or /and take the chance to network with other participants. See Digital Expo agenda here.

2.50pm – E-star awards 

E-star Awards is the event where employees in the e-commerce industry pay tribute and are highlighted. At NXT on September 24th, E-commerce Recruit will present the winners in the categories E-commerce Performance of the Year, E-commerce Manager of the Year, Marketer of the Year and Digital Leader of the Year.

Alex Ootes – Vice President Pan-EU Categories & EU Expansion for Amazon Europe

Learn about the opportunity of Selling on Amazon, including how businesses of all sizes use the Amazon Marketplace to sell their products, best practices to help grow your business and how to get started.

4pm – THANK YOU!

Round up of the event.

Our Speakers
Emma Hallerstedt
Industry Head Retail at Google

Emma has been at Google since 2012 with the mission to help their clients take advantage of digital technology to grow their business as well as helping them succeed in a global competitive market. As Industry Head she leads the business for the Retail industry in Sweden for Google Ads. Before joining Google she spent 6 years at Schibsted in different positions.

Johnas Liljegren
Head of Retail and Ecommerce Industry at Facebook

Johnas leads the Swedish retail and ecommerce teams whose mission is to help Swedish businesses to transform their business to meet new consumer behaviour in Sweden and globally. He has worked at Facebook for over eight years and with digital marketing for over 15.

David Hejgaard_Zalando_landscape (2)
David Hejgaard
Head of Nordics at Zalando

David joined Zalando in 2018 and is responsible for the Swedish, Norwegian, Danish and Finnish markets. David has a background in consulting from McKinsey and has built up significant digital and omni-channel experience through extensive work in both offline retail and e-commerce.

Anitha Clemence
CMO/Brand Manager at KidsBrandStore

Educated Communicator and Creative Director with a public career of tv-shows and podcast. At the moment CMO/Brand Manager at KidsBrandStore.

Emma Lythell
Emma Lythell
Chief Revenue Officer at Bambuser

Emma Lythell has over 10+ experience of building brands and driving sales in both wholesale and D2C. In 2017, Emma founded the digital media agency Dot Sure, which in a short time gained great trust in the Swedish fashion and beauty industry. Among their clients are customers such as Indiska, Clarins, House of Dagmar, Svenska Brasserier and many more. In April 2020, Emma took on the role as Chief Revenue Officer at the listed, fast-growing, live video shopping company Bambuser.


Alex Ootes
Vice President Pan-EU Categories & EU Expansion for Amazon Europe

Alex Ootes is Vice President Pan-EU Categories & EU Expansion for Amazon Europe. He joined Amazon in 2005 and currently manages our EU Expansion efforts. Alex has overseen the consolidation of our customer fulfilment infrastructure into a single European fulfilment network as well as overseeing the launches of amazon.it, amazon.es and amazon.com.tr. In addition, he has also supervised the development of our Automotive category and the development of Amazon Private Brands within Europe. Alex holds a Master’s Degree in Electrical Engineering from the University of Delft, a Master’s Degree in Economics from the University of Amsterdam as well as an MBA from INSEAD.

Moderator at NXT: Johanna Allhorn
Chief Editor of Ehandel

Johanna Allhorn is the Chief Editor of Ehandel, the largest E-commerce Magazine in the Nordics with more than 200 000 monthly readers. The site was founded in 2009 and covers the Nordic as well as the international e-commerce industry. Johanna has a background as a journalist with previous employers including the Swedish news channels SVT and TV4. After five years at Ehandel she has become an expert on the ever-changing environment that is the world of commerce.

Moderator at NXT: Sïmon Saneback
Tech Entrepreneur

Sïmon Saneback is an award-winning tech entrepreneur with substantial experience in e-commerce and a frequent keynote speaker around Europe. Sïmon, who started his entrepreneurial journey at the age of 16, is founding partner of Wellstreet, a Stockholm-based venture capital firm, and has been recognized as Sweden’s Startup Investor of the Year in 2018 by SUP46 at Swedish Startup Gala and again in 2019 by Nordic Startup Awards. Sïmon has previously run several online stores and been part of the Advisory Board for Klarna, Bambuser, PostNord, Bring (Posten Norge), OKQ8 and Hemtex, among others.

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NXT Nordic 2019