Our editors select the most important insights on e-commerce and digitalisation of commerce with customer behavior in focus. Not what has already happened but What’s NXT!
Customers have been trading loyalty for convenience. They’ve been trading loyalty for value, they’ve been trading loyalty for status, they’ve been trading loyalty for anything. So the question, really, is how do we get them to be loyal?
The convergence of a myriad of display, content and interactive technologies has contributed to the proliferation of digital environments, enhancing the retail shopping experience and consumer engagement.
Wouldn’t it be nice to gain access to your customer’s every behavior on your website, much like search engines (Google, etc.) extract all the goings-on in your site through their crawling process?
The rise of ecommerce has generated an avalanche of data, most of it unused. In 2020 and beyond, merchants will increasingly use the data to improve their businesses while also protecting consumer privacy.
