Agenda 2022
Theme / Gen Z: The Future of Commerce
Location / Oslo Spektrum Arena
Date / 11 October 2022
NXT Oslo will be held primarily in Norwegian. Please refer to the agenda to locate sessions in English.
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Start networking and connecting with other participants at NXT Nordic 2022. It’s a great tool to plan out your day at NXT Nordic 2022!
07:30 – 08:30
Breakfast och registration ☕️
Welcome to Oslo Spektrum Arena! Enjoy a cup of coffee and breakfast after registration. Don’t forget to download our app to start networking and connecting with other participants – a great tool to plan out your day at NXT Nordic 2022. Download the app here ->
08:30 – 08:40
Welcome to NXT Nordic 2022
Our hosts Vegard Harm and Christine Dancke open the event and welcome everyone to NXT Nordic 2022. Introduces the day’s theme: Gen-Z: The Future of E-commerce.
08:40 – 09:05
Envision what comes next
Ole Petter Nyhaug – Partner & Creative Director at Opinion
Ole Petter Nyhaug – Partner & Creative Director at Opinion
The world is moving so fast that it is an absolute necessity to be able to envision what comes next. Ole Petter Nyhaug, a well-known face in Norwegian market analysis, media and marketing circles will hold a keynote presentation analyzing tomorrow’s trends.
09:05 – 09:40
Innovative and environmentally friendly logistics solutions to make your value chain more sustainable.
Terje Aarbog – CEO At DHL Express Norway
As an experienced and reliable market leader with global reach, we can do much more than just tell you how to ship a package – logistics can unlock the potential of the expanding global marketplace!
With a presence in 220 countries, DHL Express can offer choice, convenience, control, and quality, but also support growth by opening up new markets for both merchants and consumers. As the world’s leading logistics company, we also have a responsibility to set an example in our industry and be a sustainability leader.
Over the years, we have repeatedly redefined logistics, from pioneering the first green logistics product to becoming the first logistics company to commit to a zero-emissions target. Terje will give an overview of global insights and trends in an uncertain and volatile world. What elements needs to be in focus to keep momentum and how retailers can use logistics to support changing consumer habits and expectations.
09:40 – 10:00
Trends shaping the future of supply chain
Mats Bjerkaas, Managing Director at Element Logic Norway, and Siri Nordby, Sr. Account Executive Industry Lead, Retail- Norway at Microsoft on the main stage.
Are you curious about how the technology in supply chain will develop in the coming years? The last few years have been characterized by growth and development in the handling of goods in the warehouse. In addition to new technology and innovative solutions, we also see that customer expectations have changed. They expect a faster and more reliable delivery – and they expect it now. To win customers, you need to understand the trends that are emerging in the industry.
Siri Nordby, Microsoft
12:00 – 13:20
Lunch is served in the exhibition area!
Pss… See more activities on the Ehandel Stage and Session Rooms.
13:35 – 13:40
Welcome back to the Main Stage
Vegard Harm and Christine Dancke welcome everyone back to the main stage after lunch.
13:40 – 14:00
The holistic shopper: why the payment experience matters to a new generation of shoppers, influenced by modern drivers
Fredrik Neumann – Country Manager Nordics and Germany
Contemporary shoppers know who they are, what they want and have high expectations for retailers to accommodate their needs and beliefs. Learn more about why the payments experience matters to a new generation of retail shoppers.
This keynote will be held in English.
Fredrik Neumann
14:00 – 14:20
Ready to boost your digital commerce but don’t know how?
Anthony Meir – Global GTM Strategist at commercetools
Leading brands such as Audi, Bang & Olufsen, and John Lewis use next-generation eCommerce to accelerate business growth.
Join the success story session to gain insights into how modern commerce has helped these brands to:
– Transform customer omnichannel experience to boost engagement and results.
– Launch faster and scale seamlessly to realize their business mission for growth.
– Improve competitiveness and future-proof eCommerce business in an ever-evolving market.
This keynote will be held in English.
14:20 – 14:45
The New Standard in Online Experiences
Oliver Edholm – CEO at Depict
Dubbed the generation of digital natives, Gen Z is the first group to grow up with smartphones. Their standard of online experiences is sky high, which has an enormous impact on retailers selling online. In this presentation, Oliver Edholm will present how he as a Gen Z founder work with some of the best retailers in the Nordics to improve their on-site customer experiences through his company Depict.
Depict is an AI personalization engine for fashion retailers offering search, product recommendations, and category listing. In just two years time, Depict work with retailers including iDeal of Sweden, Aimn, and Björn Borg.
This keynote will be held in English.
16:15 – 16:40
The Power of NFTs: How non-fungible tokens could change the world
Christopher Oberdeer – Serial Entrepreneur & Investor
NFTs are tokenized versions of assets that can be traded on the blockchain, the digital ledger technology behind cryptocurrencies like Bitcoin and Ethereum. Whereas one bitcoin is directly interchangeable with another, meaning they are ‘fungible’, NFTs are the opposite because the underlying assets are unique and can’t be exchanged like for like. This makes them non-fungible. This uniqueness enabled Christie’s to sell Beeple’s well-known NFT in March for over $68 million. It raises the question: Where is this all going and how could NFTs change the world?
This keynote will be held in English.
16:40 – 17:00
Live Shopping – challenging the traditional influencer
With the rise of new channels comes the rise of new stars. As Sweden’s first meeting place for Live Shopping, Showroom has seized the opportunity to collaborate with exciting brands who have started creating content for this new channel. For some, such as Kjell & Company, Live Shopping has become a place for employees to take place in front of the camera and share their expertise as well as meet their customers in the digital world. For others, such as Samsung, avatars have taken that same place. Bianca Rior and Nicholas Bálint will discuss how Live Shopping – whether with employees or avatars – is challenging the traditional influencer.
This keynote will be held in English.
Bianca Rior, Showroom
Nicholas Balint, Kjell & Co
17:00 – 17:30
Metaverse; what is it and how to get there?
Nina K. Hareide-Larsen – Client Partner & Commercial Lead at Meta Norway
Da Facebook endret navn til Meta bidro det til å kaste allment lys og interesse over et konsept som har vært snakket om i tech-bransjen en stund allerede, nemlig metaverset. Mark Zuckerbergs tydelige visjon for neste generasjon internett, bestående av langt mer altomsluttende teknologi enn den vi omgis av i dag, ble møtt med entusiasme i noen leire og kynisme i andre.
Men hva er egentlig metaverset, hva kan det potensielt bety for virksomheten du jobber for og hvor er veien for å komme dit? Nina Hareide-Larsen er kommersiell leder i Meta Norge, og avslutter årets konferanse med å gi deg innblikk i dette og hvordan du kan planlegge for neste generasjon internett.
17:30 – 18:30
Happy Hour in the expo
Continue networking with event participants and partners in the exhibition area! Two drink tickets are included.
19:30 –
Mingle dinner with drinks at TAKET
The mingle dinner ticket is separate from the event ticket. To attend, please add the ticket during checkout.
The mingle dinner ticket is currently fully booked, to be listed on the waitlist, please email hello@whatsnxt.io
10:30 – 10:32
Welcome to the Ehandel Stage
Annika Lindecrantz, Acting Editor-in-chief at Ehandel.se and Linn Adine Andersen, Reporter at Ehandel.com welcomes everyone to the Ehandel Stage.
Linn Adine Andersen
Annika Lindecrantz
10:32 – 11:00
Climate focused entrepreneurs
Talk show
Norway is one of the countries in our continent that consumes the most. In a society characterized by growing consumption, but in need of less and smarter consumption, the two Norwegian startups Bookis and Tise take the challenge. They hope to change Norwegians’ shopping habits and facilitate the purchase and sale of used products while their business model must be profitable.
Is it possible to save the world, little by little, and make money while you do so? What challenges do you encounter in the development of sircular solutions in industries that traditionally live off of “blind” consumption? What growth opportunities exist in these solutions – and how do you overturn the heavy, traditional business models?
Host, Linn Adine Andersen
11:05 – 11:25
The future of recruitment, for and by Generation Z
Ida Johansson – CEO And Founder Of Hyred
The new generation has grown up with smartphones and the internet with all its advantages, and disadvantages. Digitization in recent years has created opportunities but also expectations from the new generation, which must be met or taken into account by the employer.
How do we adapt our recruitment processes and marketing to Generation Z? What values attract and challenge today’s young employees? Who can teach us everything about the new generation, if not a 20-year-old?
This talk show will be held in English.
Host, Annika Lindecrantz
11:30 – 12:05
Generation Z on NFT’s and blockchains
Talk show
In the past year, the NFT market has plummeted and several platforms for buying and selling crypto have been hacked. How safe is crypto, really? And are NFTs really the future? What technical challenges are there in this industry – how should they be solved?
This talk show will be held in English.
Sophia Adampour, Verse Gallery
Christopher Oberdeer, Coin Stats
Thuc Tuan Hoang, Firi
Host, Linn Adine Andersen
15:10 – 15:30
How to succeed with influencers in the buying experience
Talk show
Influencers have been part of our everyday life long before the term became part of everyday speech. The very first influencers started their careers without managements and accountants – they were their own business before we knew that this was the business of the future. Now, however, the largest and most successful profiles have their own managements and agencies behind them. The industry is coming together, and different profiles are focused on different parts of the market.
Maria Mostad, inzpire.me
Hanne-Lene Dahlgren, Team Tomorrow
Host, Linn Adine Andersen
Host, Daniel Ekberg
15:35 – 15:55
Product recommendations: The path from good to great
Henning Frettem – Founder and CEO of Lipscore
Lipscore aims to deliver the world’s simplest and most effective system for collecting ratings and reviews. In the last two years, the company has doubled its growth in addition to tenfolding the number of customers. It is clear that product recommendations are important to consumers and that both e-commerce players and physical stores strive to offer a simple solution for their customers.
What role do product recommendations and customer reviews play in the future of online and physical stores? What direct advantages are there – and are there any disadvantages?
Henning Frettem, Lipscore
Victoria Senkpiel, Voice Norge AS
Host, Linn Adine Andersen
10:15 – 10:45
The podcast: Netthandelstrender.no with Urban Lindstedt
This is how ELLE Norway inspires and interacts with its audience through live shopping in collaborations with influencers.
Join Urban in his conversation with Kaja Brændengen, Head of Concept Development at ELLE Norway, and Anna Björkeryd, Chief Marketing Officer at Streamify.
The presentation will be held in Swedish and Norwegian.
Urban Lindstedt, Host
Kaja Brændengen, ELLE Norway
Anna Björkeryd, Streamify
11:15 – 11:45
The podcast: Netthandelstrender.no with Urban Lindstedt
True omnichannel CX at Elkjøp.
Join Urban in his conversation with Julia Paulsen, Director of eCommerce Nordics at Elkjøp.
This presentation will be held in English.
Urban Lindstedt, Host
Julia Paulsen
12:30 – 13:00
The podcast: Netthandelstrender.no with Urban Lindstedt
To build a sustainable marketplace in Norway and Sweden when the venture capital market tightens. A year of transition to a grimmer economy.
Join Urban in his conversation with Arne-Morten Willumsen, CEO and co-founder at Bookis and secret guest.
This presentation will be held in Swedish and Norwegian.
Urban Lindstedt, host
Arne-Morten Willumsen
15:00 – 16:00
Pitch in front of investors
A teram of start-ups and scale ups are pitching their company in front of 3 investors.
Parallel Sessions
Session room 1
10:30 – 11:00
SvelteKit and the Content Layer
Parallel session
Join Scott Spence, Developer Relations Engineer at Storyblock, in his parallel session about SvelteKit and the Content Layer.
This presentation will be held in English.
Session room 2
10:30 – 11:00
Mats & Axel Show with guests Ana Jovanovic Kuvås from Vipps and Marte Knutsen from Instabox/Porterbuddy
Parallel session
…And Recession For All – How to survive in e-commerce during the recession. How will consumers shop? How will they pay? What kind of delivery will they prefer? Will we still care as much about sustainability when our wallets are empty? Together with their guests, Mats & Axel will tell you where the market is heading and who will survive the perfect storm. And we will also find out the answer to the age-old question: Who is Norway’s best cross-country skier of all time? This is one session you do not want to miss!
This keynote will be held in Norwegian and Swedish.
Session room 1
11:30 – 12:00
What’s Google’s take on the Future of Commerce?
Parallel session
We have experienced tremendous shifts in how consumers engage with business and how businesses adapt to these changes during the past couple of years due to the Pandemic. Now, coming out of the pandemic, we are far away from being back to 2019 for a number of reasons:
i) New consumer expectations and behaviors established
ii) A totally different macro-economic picture affecting both consumers and businesses
iii) Consumers’ focus on sustainability and value for money.
Google is in essence connecting consumers and businesses across 7 of our platforms with more than 1 BN users everyday. They come to Google to learn, to be entertained and to shop in all shapes and forms. Consumers continue to turn to Google because our solutions create value and help them navigate and choose the right product or solution for them. And businesses use our advertising products and technologies to grow through connecting with the consumers out there. We’ll show you a few examples of what the leading commerce-players across the Nordics do to attract the right customers and grow with Google.
Session room 2
11:30 – 12:00
Snapchat – The future of commerce
Per Christian Strand Teslo – Senior Account Executive At Snap Inc.
Snapchat er Norges største sosiale medie på daglig dekning for de under 50 år i følge Kantar Interbus. Per Christian viser hvordan du kan benytte Snapchat til å løse reelle forretningsutfordringer for deg som retailer.
Lunch Sessions
Session room 1
12:20 – 13:20
Power Up Your Potential – Go Global, Go Fast, Go Green
Johan Wahnström – Head Of Sales At DHL Express
Logistics has a strong influence on customer satisfaction based on the speed, quality, and flexibility of the services offered. But even more important, logistics can also unlock the potential of the expanding global marketplace. With a presence in 220 countries, DHL Express can offer choice, convenience, control, and quality, but also support growth by opening up new markets for both merchants and consumers.
As the world’s leading logistics company, we have a responsibility to set an example in our industry and be a sustainability leader. Over the years, we have repeatedly redefined logistics, from pioneering the first green logistics product to becoming the first logistics company to commit to a zero-emissions target.
Johan will give an overview of the latest e-commerce trends in B2C, B2B, customer experience, and sustainability with global express logistics as a differentiator.
Session room 2
12:20 – 13:20
Worldpay’s Retail Global Payments Report 2022: How the world pays for retail
Johan Bergström – Strategic Solutions Director at Worldpay
Readying your payments experience for a new era of retail shopper. In this session you will hear more about who the new shoppers are, what they care about and how they want to shop and pay for retail both now and in the future.
This keynote will be held in English.
Johan Bergström
Session room 3
12:20 – 13:20
Changes in consumer demands – how does this affect the value chain?
Panel debate
The pandemic and shutdowns have led to an enormous growth in e-commerce – which in turn has led to an increased need for new technology, especially in goods handling.
Panel debate: how has the pattern of consumer trade changed after the pandemic and what will this mean for the entire value chain?
Companies have realized that new technology is needed to increase the efficiency of their warehouse, and at the same time improve the customer journey and working environment. To meet consumer demands, companies must be flexible, scalable, and informed of trends.
Niklas Top Sørum, Element Logic
Stig Myklebust, Lettbutikk
Robert Steen, Nille
Vegard Sunde, Milrab
Session room 4
12:20 – 13:20
How will modern commerce help to realize your business´ strategic goals?
Panel debate
Join our leadership panel with two of Norways largest retailers, Elkjøp and Byggern. We will focus on how these companies are in different stages of executing their modern composable, omnichannel strategy. Here you will get hands-on information about their experiences, best practices, and expectations for the future.
We will address these important subjects:
– How modern commerce will impact the delivery of their business strategies.
– To which degree it will change the core operations of their business.
– How will the modern e-commerce solution make the organizations and technology more agile and responsive to the needs of their customers?
– And how will it enable faster launches, and seamless scaling to support growth in the execution of an omnichannel strategy?
commercetool’s Anne Marie Pehling will introduce you to modern commerce, the strategy and key principles in the new approach. Subsequently, Stian Prestegård from Columbus will head a panel debate with Julia Paulsen from Elkjøp and David Kollsete from Byggern (E. A. Smith).
Anne Marie Pehling, commercetools
Stian Emil Prestegård, Columbus Norway
Julia Paulsen, Elkjøp Nordics
David Kollsete, E. A. Smith
Parallel session
Session room 1
15:00 – 16:00
Accelerate your success- How technology enables superior customer experiences and helps sustainability initiative!
Parallel session
The future for retail in uncertain and the industry is undergoing changes. Up until now, Retailers are investing heavily in tech that focuses on the back office. But staying close to their customers is their lifeblood, hence the next step is that they increasingly leverage customer experience platforms.
Join our session at NXT, where we will provide some interesting insights on how retailers can use tech as an enabler for future growth and meet the expectations of the new generation.
– The Economist Research- Retailers tangle with a new set of complexities to become future-fit with Thomas Anglero, CTIO Cognizant
Recent Economist Impact research supported by Cognizant suggests a tough road ahead for retailers, albeit a road peppered with opportunity, beginning with their technological investments.
We will share some key findings from our research and how technology provides security in an uncertain world.
– How tech helps a food manufacturer to optimize their value-chain, with Stig Martin Fiskå, Head of Industry 4.0, Cognizant
– Net Zero Cloud- A single source of truth for a company´s carbon emissions with Oscar Nybråten, Nordic Lead Net Zero Cloud, Salesforce
Increased pressure from regulators, customers and partners push companies to get control over their emissions and operationalising their way down in emissions. In this session, we will dive in to how Salesforce is seeking to help their customers achieve Net Zero through getting all emissions related data in one place.
– How Human centered AI benefits businesses with Dr. Johanny Pestalozzi Lead Experience Designer, Cognizant
Human-centered AI learns from human input and collaboration, focusing on algorithms that exist among a larger, human-based system. Human-centered AI is defined by systems that are continuously improving because of human input while providing an effective experience between human and robot
Learn how human-centered artificial intelligence benefits businesses
Simon Flo, Salesforce
Shahid Skar, Cognizant
Thomas Anglero, Cognizant
Oscar Nybråten, Salesforce
Dr. Johanny Pestalozzi, Cognizant
Stig Martin Fiskå, Cognizant
Session room 2
15:00 – 16:00
This is how E-commerce has changed after the pandemic: Insights and trends from the report Norwegian E-commerce 2021
Patrik Müller – E-Commerce Expert At Nets
Growth in e-commerce has been strong in recent years as the pandemic has led to new consumer groups starting to shop online. Patrik Müller, the e-commerce expert at Nets, explains the effect of new consumer behaviors and what new consumer demands are emerging.
Based on the report Norwegian E-commerce 2021, you get an insight into what is required to be able to take up the fight against the international giants and what opportunities open up for Norwegian web shops. We also take a closer look at the latest e-commerce trends.
Session room 3
15:00 – 16:00
Keep the door open for everyone
Parallel session
With his in-depth knowledge of eCommerce, Eirik has helped numerous companies and webshops expand their sales channels and reach out to new customers. Using the same simplicity we have become used to in business-to-consumer sales, Eirik will share his knowledge on how you can apply these same methods to your business customers. Furthermore, he will give his take on personalizing the customer journey to make sure that your customers go through with the purchase. Eirik will share success stories from both customers and partners alongside some useful tips and tricks that will help you take the next step to find your new customer group and sell more. Thomas Svensson, Partner Manager Svea Bank AB, will join Eirik on stage and give insight and specific advice on how to succeed with online business-to-business sales.
Thomas Svensson, SVEA
Session room 4
15:00 – 16:00
Increase competitiveness with flexible and green deliveries and let the online store grow without having to think about warehouse, picking, deliveries and returns!
Parallel session
Consumers are becoming more and more demanding and have acquired new habits related to delivery and return. Increased awareness about the environment and climate changes means there is a growing need to educate consumers on making sustainable choices. Get useful insights into delivery, return, and the environment from Bring Research.
Posten and Bring are ambitious about becoming the greenest player in logistics, and our team will share 10 concrete proofs of this.
Get inspired by how hockey.no, with the help of an automated warehouse, is free to focus on building its brand instead of packaging parcels. Hockey.no sells clothing for both leisure and original supporter clothes. Sustainability is top of mind throughout their customer journey. During the launch of their online store in May, their main concerns were to collaborate with a partner who is just as occupied with climate and environment as they are, as well as hit the ground running as fast as possible.
